At the very top of the page (not pictured above) is a slideshow of feature photos for your Etsy shop. I used 3 shots so far: one of the Hell Razor studio at our house, one of our booth from last weekend's Constructor Craft Fair, and a shot of our skull decorations in progress.
I think it's a pretty cool new feature on Etsy, and I love the overall look/layout of the page. If you get a chance, stop by and check ours out! Thanks!